About Us — modeling agency with 10+ years of experience in Bulgaria

Our Story

Everyone Deserves a Chance

Where Dreams Become Reality

Founded by entrepreneur Simeon Dimitrov in Varna, the agency began with a simple but powerful mission — to discover exceptional talent and help them reach their full potential.

What started as a boutique agency in Varna has grown and today has a presence in four cities — Varna, Sofia, Burgas and Plovdiv. Our commitment to quality, integrity and innovation has made us the agency of choice for both new and established talent.

We believe everyone deserves a chance — regardless of background, experience or age. Our mission is to discover the potential within you and connect you with the right opportunities.

What We Stand For

Mission & Values

We believe in professionalism, diversity and integrity — values that guide every decision we make and help us deliver excellence to every brand we work with.

Authenticity

We celebrate unique beauty and individuality, letting our talent shine exactly as they are.

Diversity

Our roster reflects the beautiful diversity of the world, representing all backgrounds and identities.

Excellence

We uphold the highest standards in talent development, client service and industry ethics.

Our Team

Lecturers and Mentors

Fashion Design

Edis Pala

Fashion Designer and Creative Director

Edis Pala is a fashion designer and creative director who graduated in fashion design in Milan. He has worked with Armani, Francesca Liberatore and Vien, completing numerous independent projects for runway shows and advertising campaigns.

—Graduated in fashion design in Milan
—Worked with Armani, Francesca Liberatore, Vien
—Featured in the official Milan Fashion Week selection
—Completed numerous independent projects for runway shows and campaigns

Modeling and Mentorship

Zdravko Dimitrov

Model and Mentor

Model and mentor at European Fashion Institute, helping young talent develop professionally. He has built a prestigious career in Italy and Greece, working with brands such as Armani, Just Cavalli, Puma and Yettel.

—Featured in 50+ advertising and e-commerce projects
—Worked with Armani, Just Cavalli, Puma, Yettel
—Built a career on prestigious runways in Italy and Greece
—Mentor in stage presence, personal brand and social media

Fitness, Fashion and Brand

Bilyana Yotovska

Fitness Model, Influencer and Brand Founder

Multiple-time Balkan champion in the bikini fitness category. Winner of first place at Flex Bikini Model Search Las Vegas 2016. Established fitness model, author of 5 books on health, founder of Biliana Yotovska Label.

—Mrs. Bulgaria Europe 2025
—First place at Flex Bikini Model Search Las Vegas 2016
—Leading influencer in Bulgaria in the health/fitness sector
—Has been growing her brand successfully for 8 years

Makeup and Beauty

Julia Angelova

Professional Makeup Artist and Founder of JUL By Julie

Julia Angelova has over 23 years of experience in the industry and is a three-time winner of the prestigious Golden Needle award for Best Makeup Artist in Bulgaria. Founder of the JUL By Julie platform, combining a cosmetics brand and an academy.

—23+ years of experience in the beauty industry
—Three-time winner of the Golden Needle award for Best Makeup Artist in Bulgaria
—Worked with Guerlain and Sisley
—Professional experience in England, Dubai and Italy

Management and Vision

Simeon Dimitrov

Founder and Visionary of the Institute

Founder and visionary of European Fashion Institute, creator of a comprehensive system for training and developing talent. Experienced in marketing, content and building personal and corporate brands in Bulgaria and abroad.

—Creator of the system for discovering young talent
—5+ years of experience in marketing, content and brand building
—Worked on projects in Bulgaria, Germany and Spain
—Teaches personal brand, social media, business mindset and on-camera work

Business and Sales

Teodora Ruseva

Expert in Digital Marketing, Branding and Sales Systems

For over 10 years she has helped entrepreneurs build strong personal brands and sustainable business models. Creator of Bulgaria's first all-women mentoring program with over 1000 participants. She turns expertise into profitable structures.

—Trained over 5000 people as a speaker at national and private events
—Scaled businesses 4x in one year
—Built more successful brands than most PR experts in Bulgaria
—Among the most sought-after marketing strategists in the Bulgarian online space

Join the team

We're hiring — Catwalk Lecturer

We are growing a new generation of models and looking for a catwalk lecturer to share their stage experience. If you have runway expertise, love fashion and want to mentor — apply below.

What Sets Us Apart

Our approach combines intuition, experience and a passion for fashion. We don't just represent models — we build careers, create stories and set standards. Every talent on our roster is personally selected and supported with an individual development strategy.

50+

Active Models

Diverse talent representing all nationalities, ages and styles.

10+

Team with 10+ Years Experience

A decade of success in the fashion industry at national and international level.

40+

Completed Projects

Dozens of successful photo shoots, runway shows and advertising campaigns.